[Priority Issue 2]Contribute to Enriching Humanity and Relationships between People

The wide-spread use of smartphones and SNSs has made photographs an important and indispensable daily communication tool, enabling people to express themselves and share their feelings with each other. As a leading company of photographs, the Fujifilm Group connects people heart-to-heart, disseminating the value of photographs to enrich their lives. By providing a various way to enjoy photography, including shooting, preserving, displaying, and gifting, we always aim to expand the potential of photography keeping up with the times, and contribute to the development of photographic and imaging culture and realization of enriching lives in society.

[Target] Offering opportunities to enjoy photos as memories

• Held a series of FUJIFILM SQUARE 10th Opening Anniversary Photo Exhibitions under the themes of History, Now, and Tomorrow that feature photography based upon each respective theme.
• An exhibition that displays all the participants' photographs was held with 50,000 participants, the largest number in its history. The exhibition was also held overseas.
• WONDER PHOTO SHOPs that offer a new way to enjoy photographs expanded overseas to a total of 61 stores in 25 countries (as of the end of FY2017).
• A hybrid instant camera, the square format instax SQUARE SQ10, which includes various image editing functions, was chosen as one of the GOOD DESIGN BEST 100 under the Good Design Award 2017.

This exhibition started as “PHOTO IS” 10,000—Person Photo Exhibition in 2006 to display all the participants' photographs. The number of participants increased as years went by, and in 2017, marking its 12th year, it was held as The Heart to Heart Communication—“PHOTO IS” 50,000—Person Photo Exhibition expanding its number of exhibition venues as well as the number participants to the largest in its history. Total of 50,507 photos were submitted (120% compared to the previous year) and more than 1.2 million people visited 36 venues across Japan. In FY2017, we held a photo exhibition under the same concept in Malaysia, the first time overseas. This attracted 5,530 photos and the exhibited photos were highly welcomed by audiences, who carefully appreciate the photos. We plan to expand this exhibition to countries beyond Malaysia—including Germany, the US, Canada, and Thailand in FY2018.

Many of the works applied in FY2017 were snapshots of people's day-to-day lives, such as a beautiful sunset or the smiling face of a child. Some 30% of the works was taken using a smartphone, and the number of applications from smartphones was double that of the previous year. As smartphones become wide spread across the world making photograpphy a daily enjoyment, Fujifilm would like to promote the joy and importance of photography by printed photographs in our lives through this exhibition.

The first overseas photo exhibition under this theme in Malaysia (right).