[Priority Issue 4]Contribute to Health Promotion and Beauty

As the aging society progresses, increasing healthy life expectancy* is a significant social issue in order to minimize increasing medical costs and elderly care issues. At the same time, the elderly are expected to remain an active part of society. The Fujifilm Group is contributing to realize “The older you get, the more enjoyable life is. A society with laughter regardless of age.” We do this by offering anti-aging care cosmetics and foods with functional claims which we have taken salacia and astaxanthinin and developed using our exclusive technologies.

* Healthy life expectancy: Formally, Healthy Average Life Expectancy (HALE). Average number of years that a person can expect to live in “full health” by taking into account years lived in less than full health due to illness and/or injury. The first international report was made by the World Health Organization (WHO) in 2000. In 2016, the HALE for Japan was 72.14 years for males and 74.79 for females. The difference between the HALE and average biological life expectancy was 8.84 years for males and 12.35 years for females.

[Target] Prolong healthy lives and support a positive state in everyday life.

• Launched foods with function claims, such as those that help to reduce body fat, reduce triglycerides, and lower blood pressure to support improvement of lifestyle related diseases.
• Supported the “Happy at one hundred.” project that promotes extension of healthy life expectancy through media advertisements, a dedicated website, and various events. The advertisements won the Excellence Prize in the Newspaper Advertising category under the 70th Dentsu Advertising Awards, and the Excellence Prize in the Signboard category under the Transit Advertisement Grand Prize 2017.

[Target] Support women in staying healthy, beautiful, and attractive

• Launched a new lineup of ASTALIFT, our anti-aging skincare cosmetic range
• Launched a new lineup of ASTALIFT Inner Care series and supplements that make us beautiful from inside our body
• Held the ASTALIFT skincare trial events.