Health

As the aging society continues to progress, prolonging “healthy life expectancy”*1 is the focus of many people’s interest. Japanese Foods with Function Claims system was started in April 2015 along with the backdrop of the government’s Self-Care and Self-Medication campaign to raise awareness about preventing lifestyle diseases and health risks among consumers.

Utilizing a range of technologies developed through its photographic film production, Fujifilm has developed and offered supplements and functional cosmetics that contribute to lifestyle improvement. Such products include “salacia,” a natural sugar blocker that helps prevent lifestyle diseases, and “astaxanthin,” an antioxidant to help fight against aging. Taking advantage of the Foods with Function Claims approval system, we launched Metabarrier Slim, which contains a salacia derivative, salacinol, targeted at women in their 20s and 30s. Thanks to the new system, we could promote salacinol’s sugar blocking efficacy in an easy and direct manner to the intended audience.

In April 2016, Kirin Beverage Company launched Kirin ASTALIFT Water containing nano-astaxanthin*2 and pure collagen*3. This is a beauty-supplement drink developed through a technological collaboration between Fujifilm and the Company to support women’s beauty and health via oral intake. Fujifilm continues to develop products based on scientific evidence and enhance the product range both with and without business partnerships to contribute to the people’s beauty and health.

*1 Healthy life expectancy: Suggested by WHO in 2000. The difference between “average life expectancy” and “healthy life expectancy” among Japanese as of 2010 was 9.13 years for men and 12.68 years for women.

*2 Nano-astaxanthin: Emulsified astaxanthin made into nano-sized particles less than 100 nm in size using Fujifilm’s technology.

*3 Pure collagen: Highly purified collagen developed by Fujifilm.